What Are Hyper Functional Beverages?
Hyper Functional Beverages are non-alcoholic drinks that keep the body hydrated and provide overall nutritional wellness with the fortification could be herbs, vitamins, minerals, amino acids, probiotics, antioxidants, fruits, vegetables, and extracts that help to maintain balance and boost immunity.
Types of Hyper Functional Beverages
Hyper functional beverages can be categorised based on their type into energy drinks, sports drinks, nutraceutical drinks, dairy-based beverages, juices, enhanced water, and others. Energy and sports drinks account for the most of these beverages but consumption of protein drinks is gradually on the rise.
Cultural focus on protein, wellness, and natural drinks are all driving innovation in the field of hyper functional beverages. A new class of ultra-healthy beverages like vitamin-dusted waters is trending that include inventive health concepts like green-tea extracts, apple cider vinegar, medicinal mushroom etc.
Benefits and Wellness
Hyper functional beverages provide the immediate energy boost, which makes you feel ready for the day, or helps you get over with the dull period at work. Consumers are increasingly discerning and want better results without putting in appropriate efforts.
Increasing numbers of children and adults are regularly consuming energy drinks to get relief from fatigue and improve mental alertness. The future of the hyper-functional beverages is to make every calorie and ingredient count towards its purpose and function.
Tea is the most consumed beverage all over the world. There are many variants in organic green tea, which are also ready-to-drink. It has ingredients, which are bioactive. Flavonoids in tea also have cardiovascular and metabolic benefits.
Apple cider vinegar (ACV) and turmeric have been a predominant staple for both dietary and supplement usage. They have high phenols such as Gallic acid, Catechin, and Caffeic acid, which protect the gut by quenching free radical damage and reduce inflammation.
Once upon a time, when we looked for a drink, all we wanted was some hydration. Now people want hydration and more. On the market, you know have beverages with collagen in it to enhance beauty, cinnamon extracts to tackle diabetes, and even Omega-3s for heart health. Functional drinks are exciting, but you still have to keep a close eye on the product despite its health claims.
Here are 5 hyper-functional beverages, that dominate the market as the newest and greatest health tonics.
1. Bone Broth Protein Drinks
Protein drinks are making a huge leap this year, as more and more people become aware of the metabolism boosting, anti-ageing, and appetite suppressant effects of protein. You can find all sorts of protein drinks for every moment of your day. From pre-workout to post-workout, to pre-bedtime recovery protein drinks.
In particular, bone broth protein has exploded this year and with good reason. Bone broth is full of minerals such as calcium, magnesium, phosphorus, silicon, sulphur, and others, in the best form that your body can easily absorb. Bone broth also contains chondroitin sulphate and glucosamine, the very same compounds sold as pricey supplements to reduce inflammation, arthritis and joint pain.
As a bonus, bone broth is full of collagen. As we age, we lose collagen. Collagen is a super functional ingredient for beautiful skin, fewer wrinkles, and healthy joints. Sounds like the perfect protein drink!
2. Mushroom Drinks
From mushroom coffee to teas to even hot cocoa, mushrooms are IN! Sipping on mushroom drinks for health reasons is a practice that has been done for thousands of years in the East, and recently, us Western folks have hopped on the fungi drinking train!
Medicinal mushrooms such as cordyceps, reishi, Chaga, and lion’s mane promote stress-reduction, immunity, and an extensive list of health benefits.
Since our immune systems is constantly under siege, drinking these mushroom based drinks is an excellent way to boost your immune system and protect your body. These mushrooms are classified as “adaptogens,” which help your body to adapt and better handle daily stress.
When purchasing medicinal mushroom drinks, it’s important to know what extraction process the company uses. We are not able to absorb the mushroom’s nutrients because the fungi lock their immune activating beta-glucans and polysaccharides in chitin cell walls. This is indigestible to humans. Look for hot water extractions from companies such as Four Sigmatic and Rebbl drinks.
Organic macaccino is a maca based energy drink. Maca is a powerful adaptogen, increases energy, endurance, strength, and the libido. It contains more than 10% protein, nearly 20 amino acids, including 7 essential amino acids.
According to the founders of Macaccino, “Maca root has been used for thousands of years as a natural stimulant for long lasting energy, improved mood, and to treat illnesses. It’s also well-known for its libido-enhancing properties for both men and women as it improves blood flow and overall well-being. It balances the body’s muscular, lymphatic, nervous, and cardiovascular systems, and gives the user internal balance and strength known to those familiar with a superfood rich diet.”
The beautiful part about this natural stimulant is that you don’t feel like you are taking a stimulant. Maca is a perfect balance of well-being, energy, and superfood nutrition that leaves you feeling young and refreshed. This is an excellent choice for anyone that has a caffeine sensitivity, or just wants a boost of energy without having it interfere with their sleep.
4. Golden Milk
If you’re looking to reduce inflammation, boost your health and increase recovery, then consuming turmeric is for you. And a delicious way to get it? Golden milk. Ordering golden milk at a coffee shop is becoming more and more popular and accessible. The primary ingredient and most health-boosting property of golden milk is turmeric. Turmeric is a relative of ginger and an absolute powerhouse when it comes to health.
Turmeric contains the potent antioxidant called curcumin, which is responsible for giving turmeric that bright yellow colour.
Golden milk is very popular right now, not just because it tastes delicious, but because consuming it on a regular basis, will help you reap the many health benefits of turmeric.
5. Amino Acid Drinks
Amino acid drinks are being targeted to the rising health, fitness and wellness conscious demographic. These drinks are full of L-carnitine or Taurine the two amino acids that most of you are already familiar with. But these drinks are also filled with BCAAs – branched amino acids. These drinks combine three amino acids valine, leucine, and isoleucine, to beneficially influence your muscles. This functional beverage helps to build muscle and reduce soreness and recovery time after workouts. Be aware that most of the times, BCAAs are mixed with caffeine and l-carnitine, taurine or vitamins to make them even more effective.